Young designer has big dreams

Models show off Yeye Clad Brand.


Midrand’s very own fashion designer, Thebeyapelo Phiri, draws his inspiration from young people and the local community.

“Yeye Clad means ‘Agree to be bold’ – that’s the slogan the brand lives by, giving people a purpose to embrace themselves,” Phiri said.

The fashion designer fuses African style with modern aesthetics in his clothing. “Even a person from across the world can adore and actually buy the brand while experiencing Africa.”

Thebeyapelo Phiri is Midrand’s very own fashion designer.

Phiri said his designs are a cross pollination of South African history and today’s context.

“My inspiration comes from seeing black success such Cassper Nyovest, Nasty C, Siya Beyile.

“We live in the 21st century, [a century] that is focused on evolving, so our approach is to give a new identity to African garments while breaking through international markets while still intact with my roots.”

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Al Karaki

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