For 34 years the Midrand Reporter has been the voice of the community. No-one else delivers news and advertising messages to 28 620 doorsteps in the Midrand area every Thursday.
Independent research shows
*calculated at 2,5 readers per copy
**SOURCE ROOTS 2010
- 53 percent of decision-makers living in the Midrand area read the Midrand Reporter versus only 13 percent reading The Daily Sun and 20 percent read The Sunday Times. There are 56 676 purchasing decision-makers in the area.
- Midrand has always been a cosmopolitan community with a blended racial profile and in 2010 this is still the case with 60 percent black, 22 percent White and 13 percent Indian decision-makers.
- It’s a younger area (40 percent aged between 25 - 34 versus northern suburbs average of 30 percent), and home language mirrors the racial profile, with 42 percent speaking English, 7 percent Afrikaans, 21 percent Zulu, and 37 percent another language.
- In terms of communication, the Midrand has high levels of Internet usage (65 percent), residents are also more active on the internet 94 percent of internet users use the internet several times a day versus the Gauteng Average of 59 percent.
- Midrand decision-makers are more likely to buy a second-hand car (3 percent versus 2 percent), but more likely to buy specialized cosmetics (23 percent versus 10 percent).
- They are slightly more likely than the average northern suburbs decision-maker to work full-time (78 percent versus 71 percent) and significantly more likely to bulk shop once a month (75 percent versus 57 percent).
To cater for these demanding readers, the Midrand Reporter has a success formula of local community news. The newspaper pulls the community together by reporting on every newsworthy activity and event that happens within its distribution area. Its duty as a 'village noticeboard' is to inform and educate the local community. The Midrand Reporterhas various sections as well –Autodealer and Property Week. The motoring supplement, called Autodealer, is an editorially-based supplement of exceptionally high standard. Relevant motoring news attracts regular readers who follow launches, reviews and other industry news every week. AutoDealer also includes new and pre-owned dealer advertising, making it easy for readers to find the ideal car to suit their pockets. The property section is called Property Week and showcases various properties on sale or for rent. The Midrand Reporteralso offers its readers a choice of loose pamphlets from various retailers giving them enormous choice in their shopping decisions by showcasing the week’s specials and bargains. The Midrand Reporter is the very best advertising medium to use if you want to reach this vast community in the northern suburbs. At a cost per 1000 copies of R 695.62 (based on a full page, black and white advert) it is extremely cost-effective to penetrate the Midrand market due to us reaching every front door in Midrand. Call us now for a free consultation on how we can assist you with your advertising needs.